Ethical and handcrafted, Allafia’s Everyday Coconut Shampoo deeply cleanses, hydrates and stimulates the hair naturally.

Discover your healthiest hair while making a difference with Alaffia’s Purely Coconut Shampoo. It’s handcrafted with only real, quality ingredients for everyday use on normal to dry hair. These include virgin coconut oil, fair trade and certified organic "raw" shea butter and ginger extract for cleansing and hydration. 

Cruelty-free with no sulfates, parabens, phthalates, silicones, mineral oil, artificial colours or synthetic fragrance.




Alaffia is a social enterprise on a mission to create a more sustainable and equitable future. Their women-led cooperatives in West Africa produce nutrient-rich African ingredients rooted in tradition.

When you choose an Alaffia handcrafted skin or hair care product, you too become part of the movement empowering women and families in Togo, West Africa. Together, we can continue to cultivate beauty and equality through a number of projects, including school construction and maternal care.




Apply to wet hair and massage into a rich lather. Rinse thoroughly and condition with Alaffia Hydrating Conditioner. For external use only.




Zingiber officinale (Ginger) Aqueous Extract, Lauryl Glucoside, Saponified Cocos nucifera (Coconut) Oil*, Decyl Glucoside,  Sodium Chloride, Cocos nucifera (Coconut) Water*, Panthenol, Aromatic Cocos nucifera (Coconut) Extract