MooGoo Moothpaste - Fluoride Free provides the same benefits of Fluoride, but using a credible and effective natural alternative ingredient - Calcium Hydroxyapatite. MooGoo developed Moothpaste over a number of years in consultation with both dental practitioners and customers. In addition to fluoride, its natural base is free from ingredients like Propylene Glycol, Saccharin, Caustic Soda, Titanium Dioxide, SLS and many more. However, it doesn’t compromise on effectiveness, with Sodium Bicarbonate to help remove stains and Xylitol to help prevent bacteria and plaque from sticking to teeth. Plus, it has a pleasant taste that even kids will love!



  • Natural toothpaste that is free from SLS, Saccharin, Glycerin, Titanium Dioxide and fluoride.

  • Helps fill surface scratches, whiten teeth and prevent bacteria and plaque from sticking.

  • Made with Stevia Leaf Extract to give it a pleasant taste kids will love!




Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener that Fights Cavity Making Germs), Coco Glucoside (Coconut Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser).

Please be aware that ingredients may vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.




What ingredients does MooGoo avoid when making a toothpaste?

There's lots of things you won't find in this toothpaste (or any other MooGoo products) because they were all formulated for family members and close friends. At the top of the list is Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste.  MooGoo doesn’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.

MooGoo also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.

Why doesn’t Moothpaste foam as much as the other brands I’m used to?

For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but they are much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.

What is Calcium Hydroxyapatite?

"Nano-hydroxyapatite is a revolutionary material with a wide use in dentistry. With regard to restorative and preventive fields, nano-hydroxyapatite has remarkable remineralising effects on initial lesions of enamel, certainly higher than traditional fluorides used until now for this purpose. Nano-hydroxyapatite is, in fact, a better source of free Ca, and this is a key element as regards the remineralisation, the protection against caries and dental erosion." – A Journal of Odonontostomatologia Sciences




Barcode: 9.33596E+12